Dirty South 404 | ATL Bike Life Jersey Shoot

This project was created for ATL Bike Life, a brand rooted in Atlanta street culture and the dirt bike community. The goal was to highlight the energy, identity, and lifestyle behind the “Dirty South 404” jersey collection.

The shoot blended street portraiture, product-focused detail shots, and lifestyle storytelling to showcase both the design and real-world culture surrounding the brand. By capturing the environment, motion, and personality of the riders, the visuals bring authenticity and a raw Atlanta aesthetic to the campaign.

This project reflects my approach to branding photography—creating images that feel natural, bold, and connected to the culture.